• Senior Business Development Manager, Event Sponsorship, IDC UK

    ID 2018-3556
    # of Openings
    Job Location
  • Overview

    IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and Event Company.


    About the position

    We are looking for a talented energetic and results-driven eventsales professional to be responsible for growing our UK and Ireland event business. The successful individual will focus on selling IDC’s event sponsorships and custom events, establishing, sustaining and growing strong client relationships with ICT vendor accounts.


    As a Senior Business Development Manager you will lead the sales strategy and activity for all UK conferences and custom events.  You will be a key member of our successful sales team and will be responsible for achieving ambitious but realistic sales targets, working both independently as well as through the UK and European Account manager network.


    The role requires a drive to develop relationships and new business opportunities with the IT Vendor community and an interest in IT trends impacting their business. The ideal candidate will be able to uncover customer needs and requirements and determine how clients can leverage the UK event portfolio to support their business and lead generation objectives.

    You will:

    • Undertake direct sales of UK and Ireland events (scheduled conferences and custom events) to UK and Ireland account base to meet annual quota
    • Collaborate with IDC account managers to identify sponsorship prospects within all assigned accounts and drive business development activity for conference sponsorships, bespoke custom events and the European CISO Summit
    • Research and identify new opportunities and prospects to sustain and build healthy pipelines for all UK events which will be tracked through SFDC
    • Leverage social selling platforms such as Linkedin Navigator to identify and engage with new prospects in target accounts.
    • Work closely with the event manager to align on timing, delivery and scope for custom events
    • Deliver strategic and bespoke proposals and pitches to senior level contacts, over the phone and face to face as well as identifying opportunities for upsell integrated marketing campaigns
    • Arrange and conduct face to face meetings with key marketing and event decision makers from IT vendors, to position multi event solutions and annual campaigns to support their business objectives.
    • Attend all conferences as commercial lead ensuring high level of customer service, delivery of sponsorships and initiating repeat business opportunities
    • Work in close collaboration with Event Director to input on sales tools and proposals.
    • Work in close collaboration with IDC analysts on each event to map clients to event types and topics best suited to support their offering’s and objectives
    • Collaborate with the marketing manager to define effective marketing campaigns for each conference as well as leveraging other IDC marketing events, activities & research to support business development


    This assignment will suit an ambitious sales professional who is seeking a challenging career opportunity

    • 5 + years sales experience selling event sponsorship
    • Self motivated with Entrepreneurial attitude
    • Proven track record in achieving sales targets
    • Excellent communication skills with proven ability to successfully build relationships internally as well as externally – with all levels of the organization
    • Strong time management and ability to prioritise workload.
    • Proficiency in Microsoft Word, Excel and PowerPoint is required. Prior Salesforce.com experience is a plus
    • Collaborative team player
    • A proven ability to manage the sales life cycle from prospecting to close
    • Experienced in using social media channels for prospecting/client outreach

    We offer a position in a highly professional and globally respected market research and advisory firm, which rewards initiative and results.A competitive salary and good benefits.


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