Product Marketing Manager

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The role of the Product Marketing Manager focuses on managing and supporting IDC Asia Pacific's Product Management Process (PMP) required by any AP new product approval and product updates, and coordinating product-related processes across APBU, in close coordination with the WW Product Management Team. The role requires above-average organization skills, ability to communicate and manage stakeholders across all levels, leadership and accountability in product governance to ensure the product management and product marketing across Asia/Pacific is seamless.



The specific duties include, but not limited to:

  • Ensure the AP PMP process is executed in a timely and efficient manner across different research and marketing stakeholders.
  • Organize the annual PMP planning meeting to ensure all stakeholders are familiar with the documentary requirements and deadlines.
  • Track progress of the PMP and Fact Sheets processes, and identify any roadblock and red flag that requires any intervention.
  • Work independently and orchestrate tasks, within specific timelines agreed on at both local and global level.
  • Work effectively with counterparts at WW Product Management/Marketing, and effectively represent AP in all global calls requiring coordination and communications
  • Effectively orchestrate the PMP and Fact Sheet processes with Research Head and Product Leads, along with product marketing stakeholders across APBU countries
  • Coordinate and manage the Asia Pacific Research Schedule.
  • Responsible for product governance and tracking of the research delivery vs the planned research schedule of product/program owners across APBU.
  • Provide necessary, regular, and accurate metrics and status of all PMPs, Fact Sheets, research schedules
  • Prepare and distribute the AP Product Catalog
  • Maintain an updated analyst database, analyst bios and photos
  • Maintain and regularly update the Product Marketing folder/library on SharePoint
  • Support other product-related marketing tasks such as preparation for the annual GRAC and GRMC meetings.
  • Onboarding of new analysts to ensure they are aware of the PMP process upon their first 90 days with IDC.



  • No preferred degree although an understanding of ICT is an advantage
  • Strong organizational and project management skills
  • Good written and verbal communication skills; preference for one with marketing background (more on copy/campaigns, not events)
  • Good stakeholder management and ability to work well with a wide spectrum of audience (e.g. public, management and the Analysts)


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